Campbell & Associates -- Full-service advertising and marketing agency.

 

Campbell & Associates

Serving Idaho and Surrounding Areas

Smart Marketing

Get more from your advertising campaign with "Smart Marketing." Our experienced team is dedicated to your business success.

  • We place targeted advertising where and when your consumer will notice.
  • Our "insider's view" of advertising costs help us stretch your advertising dollars.
  • We negotiate with the media sales reps and handle the accounting and paperwork. Meanwhile, you can relax.
  • Our award-winning production and graphic designers can develop and build your advertising campaign from the ground up.
  • Comprehensive production services for television, radio, corporate presentations, print, billboards, and Internet.
  • We want to understand your business and help you grow!
Campbell & Associates is a full-service advertising, marketing, and public relations agency with many years of combined experience. Let us help your business get noticed!

 

Testimonial

The biggest problem that I had with the two other advertising agencies was really these issues- lack of personalized attention, lack of post audits for make goods, poor buys, poor ad placement, no market analysis, no value added spots, and the agency earning trips that we never see.

On the other hand, you personally have made sure that our ads are placed with the best demo at the best cost. You have even beaten the cost per point that I could buy direct without a marketing agency involved. You have provided great value added spots and remotes both in Idaho and Oklahoma, and have provided great information and advice on where to place our ads and money. You have always stayed within budget, and have given us great personalized service. You’re the best! Thanks again for all you do!

-- Ross Burton, Jiffy Lube

 

Contact Information

Campbell & Associates
Pocatello, ID
Phone: (208) 637-2363
Fax: (208) 237-0957
Stacie@StacieCampbell.com

As seen in the May '06 Issue of IQ Idaho

By Yvonne Horton
yhorton@idahobusinessiq.com

Every dollar I spend for a client is scrutinized as if it were my own.

In the beginning, the first advertising agencies had no copywriters, no art directors and no account executives. The fact is that if you decided to have a career in advertising in the late 1800’s, you were not required to have any advertising experience or insight into the product that was sold. This was because those agencies were print brokers—they bought ad space in newspapers and periodicals and sold that space to their clients. Their motivation? To maximize the profits of their transactions and not necessarily in the best interest of their clients.1

Times have changed. Many of the larger agencies employ several thousands—educated in the art of marketing and strategy. Their services have evolved as much as their size. Some of the best agencies serve not only as media buyers but also as strategic partners assisting their clients increase the value of their businesses.

That strategic partnership is what has always motivated Stacie Campbell in the agency business. Eight years ago, this Idaho native returned to her roots when she was offered a job at the NBC Affiliate, KPVI, in Pocatello. Campbell had been living in Wilmington, NC, where she had started her own advertising agency, but she had longed to return to the Eastern Idaho/Northern Utah region where she had grown up.

Since that time, she has opened another agency in Pocatello where she feels that she can focus on what is most important, her family and her ideals.

“It is important to me that I run my business consistently with the marketing values I try to instill in my customers,” she told IQ Idaho, “ What makes me different as a marketing and advertising agency is that I advertise. As an industry, marketing and advertising agencies try to teach customers the importance of promotion. We convince them to promote themselves to their target market, but most of the time, we fail to do exactly that—as an industry. I’m different that way.

”According to Campbell this simple shift in her operations has not only helped her improve her agency’s visibility, but it has provided her a new perspective. “I have always focused on creating the right message, targeting the right people and negotiating the best price for my clients’ advertising campaigns. But, since I advertised and put myself into the public domain, I find that I understand my clients’ needs even more. Every dollar I spend for a client is scrutinized as if it were my own.” IQ

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1 How Advertising Agencies Operate, http://www.marketingpower.com/content1073.php

Campbell & Associates -- Smart Marketing.

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Serving Idaho and Surrounding Areas
Smart Marketing